Add a soonfeed.com widget to the home page.
With a soonfeed widget you can add scheduled happenings to your site that anyone can join and get alerts to. eg
5am: You listen to the underbelly of Los Angeles for a while
10am: A live "swatting" unfolds on local police radio
10.30am: NASA launches a rocket, for no apparent reason
Soonfeed is the first timeline of what's happening soon on the web, a bit like a TV guide for the web. Amazing things can happen when you gather crowds around moments online. We launched last month, the widget is free and we'll help you promote your happenings.